en français

Public service announcements (PSAs) are used to provide radio and television broadcasters with clear and concise information about a specific activity or issue. News anchors or disc jockeys (DJs) generally read them out at regular intervals throughout the day.

The PSA at its most essential is a call to action. Because it is so brief, it must instantly get to the point and explain what you want to do.

For more advice on dealing with the media, click here.

Sample Public Service Announcement: International Volunteer Day

Your contact details here

Read date: immediately to 5 December

10 seconds

December 5th is International Volunteer Day and volunteers across <<country/province/city name>> are gearing up to <<list action – what is happening, how is it happening?>>.

<<List contact details for more information or a time and location where an event is happening>>.

20 seconds

December 5th is International Volunteer Day and volunteers throughout/across
<<country/province/city name>> are gearing up to <<list action – what is happening, how is it happening?>>.

<<Describe why it is an important event>>

<<List contact details for more information or a time and location where an event is happening>>.

30 seconds / 60 seconds

Expand upon the above example to that the entire text can be read easily within 30 or 60 seconds. Keep in mind the important points – who, where, when, what, why, how. You can include the following 15-second standard text to explain the context of IVD.

<< Every year on 5 December, volunteers step forward to highlight the contributions volunteerism can make to social and economic development. International Volunteer Day was established by the United Nations in 1985, and events take place across the planet.>>