04 January 2005
Sir Bob Geldof is the celebrity most likely to inspire people to volunteer, a MORI poll published today has revealed.
The musician and charity campaigner, behind the 20th anniversary re-make of this year’s Christmas Number One “Band Aid” single, ranked first among a list of celebrities who might encourage the public to take part in charity or voluntary work.
Comedian Lenny Henry ranked in second place with 24%, Kelly Holmes third with 23% and Ant and Dec fourth with 22%.
The poll, commissioned for 2005’s Year of the Volunteer, reveals 29% of people intend to make a New Year’s resolution in 2005.
A further 67% feel they have a better chance of keeping a resolution if it involves doing things with other people.
Some 72% say they are more likely to keep a resolution that has a positive effect on others.
Davina McCall also featured in the top ten. She said: “My own involvement with the homeless charity Crisis and my work to help launch an anti-drugs campaign has really shown me the difference that volunteers can make. The Year of the Volunteer is a great chance to get involved.”
It is hoped The Year of the Volunteer will increase the number of volunteers, create more volunteering opportunities and raise the profile of the work of volunteers nationwide.
MORI interviewed a representative cross-section of 1,006 British adults aged 16 and over.
People were asked to choose the celebrity most likely to encourage involvement with charity and voluntary work from a prompted list of twelve named celebrities.
Year of the Volunteer 2005 is led by a partnership between Community Service Volunteers (CSV) and the Volunteering England Consortium, and supported by the Home Office.