Measuring Corporate Volunteerism
30 November 2004
San Francisco, USA: "Measuring Corporate Volunteerism," a new research study by LBG Associates, highlights leading U.S. corporations' commitment to volunteerism and explores the key components necessary to ensure successful employee volunteer programs. The study reveals strong support for volunteerism in the corporate world, especially with senior executives who view volunteerism as a vital part of their corporate cultures.
According to the study, 100 per cent of executives believe that senior management should actively volunteer, and that companies should financially support volunteerism. This finding supports many others revealed in the study, including the fact that 85 per cent of participating companies allow their employees to volunteer during the workday, and that nearly 60 per cent of executives feel that supporting volunteerism is part of being a good corporate citizen.
"This study challenges old assumptions and introduces a new model that predicts the most successful volunteer programs," said Dr. Linda Gornitsky, president and founder of LBG Associates. "Our findings help companies with limited resources identify those activities and program structures that are most closely linked to program success."
By comparing the opinions between CR/volunteer managers and their executives, and local nonprofits, the research provides the first comprehensive look at how companies and their nonprofit partners understand and evaluate corporate community service. The study concludes with a powerful analysis of the statistical relationship between the various key components of corporate volunteer programs and their abilities to predict or forecast the overall success of corporate volunteer programs.
'Measuring Corporate Volunteerism' provides fresh insights and practical advice for corporations committed to managing successful volunteer programs," said Luisa Perticucci group director of business services for VolunteerMatch. "It is an important contribution to an improved understanding of Corporate America's ongoing commitment to volunteer service."
The research study, sponsored by VolunteerMatch and over 30 corporate leaders including Altria, Edison International, Target, Timberland, FPL and Charles Schwab, was conducted over a six-month period in early 2004. The study included interviews with community relations/volunteer managers and senior executives from nearly 50 major US companies and representatives from 40 nonprofits.