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Join discussions on Canadian voluntary sector's awareness plans
20 October 2005

Toronto, Canada: Imagine Canada has announced the publication of the Voluntary Sector Awareness Project's (VSAP) discussion paper, Greater Than the Sum of Our Parts (in PDF). The project’s partners – eight national organizations of Canada – invite you to read the document (available in English and French) and to provide your feedback to the project staff via telephone, fax or mail, or by using its online feedback form.  

The online feedback form replicates the questions put forth in the project’s discussion paper and allows individuals not attending a Community Conversation the opportunity to provide their input.

Hard copies of the paper are available in both languages and can be obtained by contacting the VSAP staff.

VSAP is an innovative new project intended to raise awareness about the Canadian voluntary sector. The project, funded by Social Development Canada and led by Imagine Canada, aims to generate dialogue and solicit feedback from a broad range of charities and nonprofits and, over the summer of 2006, to launch a public awareness campaign to be delivered by the sector utilizing communications resources provided by the project.

The discussion paper outlines the benefits and challenges of creating a “unified voice” for the voluntary sector. The purpose of the paper is to both raise interest and seek input on the value of a more integrated sector-wide communications strategy. Over the fall this year, 100 Community Conversations will be held across the country, involving thousands of local and provincial organizations in order to deepen and enrich this dialogue and feedback process.

The project offers a wonderful opportunity to challenge diverse and different voluntary organizations to consider commonality and to think about how speaking to Canadians through a shared vision-centred campaign may enhance their individual abilities to achieve goals.